- WHITE PAPERS
Cumulus Computing has introduced digital ordering system OrderSnapp nationwide today. OrderSnapp was designed for small restaurants and pizzerias as a pre-developed business solution. According to the company, businesses can work with the OrderSnapp team to leverage its technology and create a customized online ordering website — or page of an existing site — and mobile application, for a low monthly fee.
"The fact is that more than 75 percent of people are now searching for restaurants using a mobile device, and that supports new research which predicts restaurant mobile and online revenue will triple within the next five years," President Ron Resnick said in the release. "It's no longer a luxury to have online and mobile ordering — it's a necessity, but the choices up until now have either been very expensive or packed with hidden costs."
Using a technology called responsive design, restaurant websites are personalized with business name and logo, and work on any size device. The website allows customers to find a restaurant and its phone number, location, coupons and complete menu, and gives them the ability to place orders in a matter of seconds. There is no commission fee required.
"We're hearing from a number of small restaurants and pizza shop owners who are really frustrated with the high commissions they are required to pay on each GrubHub sale," Resnick said. "They're even finding that some of their loyal customers are beginning to order through these mobile apps versus dealing directly with the business, which is cannibalizing sales."
OrderSnapp, he said, allows the business owners to promote their own URLs, access all of the customer contact data that is collected, and not have to cross-promote with another site.