Sept. 23, 2013
Berry Plastics Group Inc. has introduced Versalite, a fully recyclable thermal management packaging solution. The company is launching the #5 plastic polypropylene-based Versalite technology in the form of hot and cold to-go cups.
"The launch of the Versalite cup undoubtedly marks an extremely important day in the history of Berry Plastics; but, more importantly it is a significant milestone for both the plastics industry and the to-go beverage packaging market," said Jon Rich, chairman and CEO of Berry Plastics. "The Versalite cup creates the solution consumers have been seeking – a to-go cup that is recyclable and durable, all the while helping to keep their beverage hot or cold for extended periods."
The company conducted consumer and market research to create the Versalite cup, according to a news release.
"During the developmental and trial stages, we worked with several companies in the recycling industry to verify Versalite's recyclability, and also conducted multiple consumer insight studies," said Jason Paladino, Berry Plastics' VP of Research and Development. "During these tests, eight out of 10 participants who tested the Versalite cup gave it a significantly higher overall rating than the other cups tested. We know consumers want to do the right thing when it comes to the environment, and with Versalite, we're making it easy."
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