Panera Bread to enter Canada, launch new pizza

May 7, 2006
ST. LOUIS — Panera Bread plans to enter Canada with its first international locations and launch a product targeting evening customers.
The company told analysts it is beginning to target evening customers by testing its first product specifically for that market: Crispani, an artisan flatbread.
Panera's chief executive Ron Shaich said that the pizza-like Crispani wasn't developed to put the company in competition with pizza delivery chains or casual restaurants featuring pizza. Panera said it will begin a national rollout of Crispani in the fall, with 75 percent of its outlets carrying the product by year's end.

Topics: Marketing , Operations Management , Trends / Statistics

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