Papa Gino’s to discuss rewards program at NRA Show

May 11, 2011

Restaurant loyalty technology expert Paytronix will partner with its client Papa Gino's/D'Angelo and Open-i Media to present "The Secret Sauce Behind Identifying Papa Gino's/D'Angelo's Most Profitable Guests" at 10 a.m. May 24 as part of this year's National Restaurant Association Restaurant, Hotel-Motel Show.

The 370-unit, New-England based pizza and sandwich chain will be on the Technology Pavilion stage along with Andrew Robbins, Paytronix president, and Dana Story, Open-i Media consultant, to discuss the impact of rewards programs.

During the session, John Eagles, Papa Gino's/D'Angelo's director of program management office, will share his story about how the Papa Gino's team launched the dual concepts' rewards program in December 2009.

"After more than a year under our belts, we see that the program has resulted in a 35 percent increase in member visits," Eagles said.

He will demonstrate how Papa Gino's changed from employing "hope-based planning to data-based planning."

"Our Rewards program took us out of the guessing game and put us in the fact-based game. And there's no going back. We know about every offer we send and how effective those offers will be. That eliminates the guessing. We know we're turning the correct dials," Eagles said.

The NRA show runs May 21-24 at Chicago's McCormick Place Convention Center.

Topics: Business Strategy and Profitability , Customer Service / Experience , Marketing / Branding / Promotion , National Restaurant Association , Operations Management

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