'Papa John' to use 2009 New Year's footage in Facebook, commercials

 
Dec. 28, 2009 | by
In celebration of an unforgettable 25th anniversary, Papa John's, the world's third-largest pizza chain, is ringing in the New Year at one of the world's most famous New Year's Eve parties -- in New York City's Times Square.
As part of the festivities, Times Square revelers may have the opportunity to be "Papa" John's co-stars as the company captures footage for a potential future "Papa's in the House" commercial, part of the company's new documentary-style series of advertisements in which Schnatter surprises customers with pizza deliveries. Schnatter will also take the stage above the crowd to lead it in a special chant before releasing thousands of pieces of confetti, which will include a promo code good for a unique offer available at www.papajohns.com.
"I can't think of a better place than Times Square to reflect on the end of a tremendous 2009 and kick off an even bigger year ahead," said John Schnatter, Papa John's founder and chief executive officer. "Papa John's is excited to be a part of this iconic celebration which, like our pizza, brings friends and families together."
New Year's Eve is one of the top five busiest nights of the year for Papa John's, which expects to sell nearly 5 million pizza slices (more than 600,000 pizzas) throughout the U.S. As the first pizza company to introduce nationwide online ordering, Papa John's also plans to bring the thrills of Times Square to all their loyal fans by featuring a live video stream on Papa John's Facebook fan page of the action in New York. Throughout the Webcast, Papa John's will reveal special promotion codes good for pizzas ordered online.

Topics: Marketing / Branding / Promotion , Papa John's


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