Papa John’s adds Cincinnati Bengals to NFL roster

 
July 28, 2014

Papa John’s Pizza today was named named as the "Official Pizza of the Cincinnati Bengals." According to a news release on Bengals.com, Papa John’s will now be served at Paul Brown Stadium and Bengals fans can take advantage of special discount offers throughout the NFL season.

Katie Blackburn, Bengals EVP, said in the release that the agreement is "tailored to benefit our fans beyond having Papa John’s available at our games."

For example, the brand will feature the "Bengals Win, You Win" campaign in which all customers can receive a 50-percent off discount the day after any Bengals win.

Bengals Season Ticket Members will also receive special discounts on online orders throughout the year, the announcement said.


Topics: Marketing / Branding / Promotion , Papa John's


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