Papa John's adds meats mix to pan pizza platform

 
March 7, 2006

LOUISVILLE, Ky.—Seeking to further the success of its Papa's Perfect Pan offering, Papa John's has introduced a Papa's Perfect Pan Meats pizza.

According to a news release, the pizza includes the chain's "robusto" sauce and a blend of pepperoni, sausage, ham and bacon, and sells for $12.99. The offer is valid through March 26.

The new pizza gets media support from print, local television and two weeks of national television. For the TV commercial, lyrics from the 1980s Go-Go's hit, "We Got the Beat," were rewritten to read, "We Got the Meats."

Papa John's also announced the return of its Spinach Alfredo pizza, along with a new Spinach Alfredo Deluxe pizza topped with hickory smoked bacon, sliced onions and portabella mushrooms. Both pizzas are offered until March 26 and sell for $11.99.

 

 


Topics: Marketing , Papa John's


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