Papa John's and Blockbuster partner on movie-gift card promo

 
Nov. 26, 2006
LOUISVILLE, Ky. — Users of www.papajohns.com can get unmatched access to movies for a free 14-day trial period through a new alliance with Blockbuster and BLOCKBUSTER Total Access. The new rental program gives online subscribers unprecedented access to movies by providing them the option of returning their DVDs through the mail or exchanging them at one of more than 5,000 participating Blockbuster stores for free in-store movie rentals.
 
According to a news release, customers who sign-up online at www.papajohns.com for the new Blockbuster online movie rental program also will receive a free $10 Papa Card for use toward their next purchase of Papa John's pizza, side items or beverages.
 
Papa John's said its online business grew more than 50 percent in 2006, and that it will continue making special offers via its Web site. Additionally, recent online small-group research showed that at least once a month, more than 70 percent of Papa John's customers eat pizza while watching DVDs.

Topics: Marketing , Online Ordering , Papa John's


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