Papa John's becomes official NFL and Super Bowl XLIV sponsor

 
Jan. 11, 2010 | by
Papa John's has announced its first-time sponsorship to be the Official Pizza Sponsor of the NFL and Super Bowl XLIV. Papa John's will activate its sponsorship in several ways, including the use of its official status to celebrate January as "National Football Month," the time of year when football games matter most – all leading up to The Big Game on Feb. 7.
 
"Companies and brands associate with the NFL and the Super Bowl because they are committed to a quality and leadership position, and that's consistent with our philosophy at Papa John's," said Andrew Varga, Papa John's chief marketing officer.
 
"This is an important marketing partnership for Papa John's, as there is no better combination in our industry than pizza and NFL football. The Super Bowl is the grandest stage – or ‘house' as we like to call it – and Papa John's is thrilled to be in the house with football fans at this event."
 
From now through the Super Bowl, Papa John's will have exclusive offers and deals for football viewing parties available on its Web site, including its Super XL IV pizza (available Jan. 15 through Feb. 14) – an extra-large pizza with up to four toppings for $11.99.
 
The company also has launched its "Be in the House with Papa at the Super Bowl" sweepstakes for a chance to win two tickets and accommodations to Super Bowl XLIV in South Florida. Full details of the sweepstakes and registration are available at www.nationalfootballmonth.com.
Super Bowl XLI champion coach Tony Dungy is the honorary chairman of National Football Month, with $1 for every "All Pro Dad" special sold online at papajohns.com through Feb. 7 going to support Dungy's charity, All Pro Dad.
 
The "Be in the House with Papa at the Super Bowl" began Dec. 28, 2009, and will end Jan. 24, 2010.

Topics: Marketing / Branding / Promotion , Papa John's


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