Papa John's brings Texas Rangers promotion back for third year

 
March 29, 2013

Papa John's will once again offer its Rangers7 promotion this year, its third year. The campaign offers 50-percent off for fans ordering any day after the Texas Rangers score seven or more runs during a game.

New this year, Papa John's is launching a TV spot airing Sunday during the Rangers opening game against the Houston Astros.

"We couldn't be more proud, or more excited to be working with the Texas Rangers for a third season," Steve McNeil said, Papa John's operations vice pPresident. "Everyone in the organization has been fantastic and we think our new spot will showcase the outstanding partnership we share with them."

Created by Dallas' The Loomis Agency, the new commercial called "Whisper" is a homage to the 1989 baseball classic, "Field of Dreams." In the spot, a group of players are taking batting practice at night when a mystical voice tells them, "If you score 7, they will come." Confused, the batter, played by former Texas Ranger Kevin Mench, asks the pitcher if he said something. When the pitcher says no, the voice repeats, "If you score 7, they will come."

As the players look to center field for the source of the voice, a Papa John's delivery guy emerges from the bullpen in wonder of where he now finds himself. Upon seeing him, and the army of Papa John's delivery people behind him, the batter and pitcher repeat the voice's promise as they suddenly understand the cryptic message. At the end of the spot, the origin of the voice is revealed as Papa John's founder and spokesperson John Schnatter, who then communicates Papa John's tagline, "Better ingredients. Better pizza. Papa John's."

"Rangers7 has been an incredibly effective promotion over the past two years, but until now, it's all come through a presence at the Ballpark and fan buzz on Facebook and Twitter," said Michael Tuggle LOOMIS executive creative director/writer. "This season, we wanted to come out of the gate strong with a TV spot that embraced not just the spirit of the promotion, but also the spirit of the game."

To take advantage of Rangers7, fans place their Papa John's order online at papajohns.com and enter the promo code "Rangers7" the day after the Rangers score seven or more runs in a game, win or lose. In 2011, the Rangers accomplished that feat 58 times on the way to their second consecutive American League Pennant. In 2012, they scored seven runs or more 43 times.

Read more about marketing and promotions.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Papa John's


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