Papa John's celebrates national champs with promotional pizza box

 
June 25, 2013

Louisville, Ky.-based Papa John's is celebrating its hometown NCAA basketball champion Louisville Cardinals with a special pizza box. The box is red with the Cardinal mascot prominently featured and says: "2013 National Champions Limited Edition Box."

According to the Card Chronicle, it is only available throughout the Louisville market. 

Papa John's founder/CEO John Schnatter told the publication that the special boxes are available while supplies last.

He added: "We are excited to roll out this special pizza box to honor the outstanding achievements of the University of Louisville men's basketball team With Papa John's headquarters based in Louisville, it was exciting to watch our hometown Cards win the national championship, which was the pinnacle of what was an incredible year for U of L athletics."

Read more about marketing and promotions.


Topics: Marketing / Branding / Promotion , Papa John's


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