Papa John's, Coke partner for text message promo

July 8, 2007
LOUISVILLE, Ky. — Papa John's International Inc. and Coca-Cola North America are teaming up to offer customers instant prizes throughout the summer.
Beginning July 9 and continuing daily through Aug. 26, customers who text "SUMMER07" to "4PAPA" (47272), or go online to Papa John's Web site, and register for the SUMMER07 promotion will instantly receive an exclusive offer and discount from Papa John's to be used when ordering online.
Once logged on, customers will be able to register for the Papa John's/Coca-Cola Summer Promotion for a chance to win My Coke Rewards points for music downloads, movie discounts, and more. Grand Prize sweepstakes prizes include two 4 day/3 night Universal Resorts trips ($3,500 value) or a year of both Blockbuster Movie Rentals and Papa John's Pizza.
Once registered, customers may text "SUMMER07" to "4PAPA" (47272) or play online daily to receive special discount offers from Papa John's and for a chance to win My Coke Rewards points or concert tickets from instantly.

Topics: Marketing , Online Ordering , Operations Management , Papa John's , Public Companies

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