Papa John's debuts Thursday night NFL promotion

Sept. 13, 2013

Papa John's has teamed with the NFL Network and Pepsi for a new Thursday Night Football promotion.

The first campaign aired Sept. 12 during the New York Jets vs. New England Patriots game on NFL Network. Fans were prompted to visit for that night's specific deal — a large, one-topping pizza, cheesesticks and a 2-liter Pepsi product for $17.

Fans are invited to return each Thursday through Dec. 12, to receive a special Thursday Night Football Fan Deal.

A commercial featuring John Schnatter, Papa John's founder, chairman and CEO, and NFL Network host, Rich Eisen, will also air each Thursday during the telecast of the game touting Papa John's Thursday Night Football Fan Deal.

Fans are encouraged to Tweet a picture of themselves celebrating Thursday Night Football using #TNFISBETTER for a chance to win a trip to Super Bowl XLVIII, Feb. 2, in East Rutherford, N.J. The contest runs through Dec. 12.

"We are excited to partner with the NFL Network and Pepsi on this great promotion that will deliver throughout the football season," Schnatter said. "There's no better way to enjoy the NFL Network's great lineup of Thursday night games than with Papa John's and Pepsi."

Papa John's is in the midst of a multi-year sponsorship with the NFL and is also the Official Pizza of 18 individual teams.

Read more about marketing and promotions.

Topics: Marketing / Branding / Promotion , Papa John's

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