Two weeks after Pizza Hut released a statement projecting $2 billion in online sales by the end of the year, Papa John's has staked its claim as first to reach the $2 billion online ordering mark.
After hitting the $1 billion sales mark for online ordering in 2008, Papa John's executives predicted it would take another three years to double that number. Yet, through constant improvements to the website and the ordering experience – such as 24/7 online ordering availability, a Spanish version of the website and a Mobile website for ordering (mobile.papajohns.com) – Papa John's, the No. 3 pizza company, claims to have surpassed the mark faster than any pizza company worldwide.
Today, more than 25 percent of all Papa John's sales come online or through text, widget or mobile device, and the company believes sales via alternative access channels could one day surpass traditional telephone orders, according to a company statement.
Comparatively, Pizza Hut spokesperson Sarah Rosanova did not quantify the percentage of sales online ordering comprises for the No. 1 pizza company, but did say it was the fastest-growing ordering segment. The company recently added Spanish ordering capability to its revamped website.
Papa John's online sales have grown exponentially since 2001, with online sales on average growing more than 50 percent each year through 2007 and steadily rising every year since.