Papa John's founder continues search for original '72 Z28 Camaro

 
June 25, 2009
LOUISVILLE, Ky. -- Papa John's founder John Schnatter is offering $250,000 to anyone who can locate the original 1972 Z28 Camaro he sold in 1984 to start his pizza company. Schnatter had originally offered $25,000 for information about the car.
 
Last month, Schnatter set out on a "Road Trip" marketing campaign in a replica of the Z28. The Road Trip campaign will be in Daytona Beach, Fla., before making its way through the Midwest in the middle of the month.

Topics: Marketing , Papa John's , Public Companies


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