Papa John's grabs top spot for pizza delivery chains in R&I survey

 
Sept. 26, 2004

LOUISVILLE, Ky. — For the second time in three years, Papa John's was ranked number-one among national pizza delivery and takeout chains in the prestigious Restaurants & Institutions' Consumers' Choice in Chains Survey.

According to a news release, in R&I's September issue, Papa John's surpassed Pizza Hut to receive the highest overall rating among pizza delivery and takeout chains, as well as the highest rating in the individual attributes of food quality, value, good reputation, service, cleanliness and convenience.

"I'm proud of our franchisees and corporate operators for this significant win," said John Schnatter, founder and CEO of Papa John's. "Our system has worked extremely hard over the last 18 to 24 months to improve product quality and service. The survey results show consumers recognize and appreciate our efforts."

With an overall score in 2004 of 51.6, Papa John's improved its 2003 rating by 36 percent to surpass Pizza Hut, the 2003 winner, which this year received an overall score of 47.7. Papa John's also saw increased ratings in every attribute measured by the survey, including in the areas of food quality, value and service — critical areas of focus for the company during the last 24 months.

The R&I Consumers' Choice in Chains survey is comprised of results from 2,625 consumers and their awareness and patronage of 200 of the largest chains in America. The overall score is calculated based on the weight of specific attributes in a chain's segment with consumers providing ratings indicating the importance of each attribute in selecting a restaurant for an occasion.

To see detailed scores logged by Papa John's, Pizza Hut and Domino's Pizza, click here.


Topics: Papa John's


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS