- PROJECT HELP
- WHITE PAPERS
Less than two months after hiring a new chief marketing officer, Papa John's International announced it is reviewing its national agency of record. Bob Kraut was named senior vice president and chief marketing officer in early October.
"As the recognized industry leader in customer happiness and the leader in digital ordering, Papa John's has built an incredible amount of momentum over the past few years," said John Schnatter, Papa John's founder, chairman and CEO. "We feel the timing is right to seek an agency partner that can capitalize on that momentum and help advance our brand to the next level through fresh thinking, brand messaging and more innovative, integrated marketing."
The review, which will focus on creative only, was initiated following several months of evaluation of the brand's advertising needs. Papa John's current agency of record, ZGroup Advertising, has declined to participate in the review.
"ZGroup has been an important partner and member of the Papa John's marketing team for many years," Kraut said. "We thank them for their contribution and loyalty to the Papa John's brand and believe they will continue to serve us well in their media and co-op buying role."
NJS Consulting, an independent advertising consulting firm, will assist with the selection process.
Read more about marketing and branding.
© 2014 Networld Media Group All rights reserved.