Papa John's launches chicken parmesan LTO

 
July 26, 2012

Papa John's has rolled out its new Chicken Parmesan pizza nationwide this week.

The pizza is covered in traditional pizza and creamy garlic parmesan sauces, then topped with sliced breaded chicken strips and mozzarella, parmesan and Romano cheeses sprinkled with Italian herb seasoning. A large Chicken Parmesan pizza is available for $10.

"Papa John's is excited to introduce Chicken Parmesan to pizza," said Andrew Varga, chief marketing officer for Papa John's International Inc. "Chicken Parmesan is a premium offering that many people enjoy at upscale, fine dining Italian restaurants around the country. We've taken it to another level and are offering the popular flavor combination on a pizza. Americans want choice and Papa John's is here to deliver."

Chicken Parmesan pizza is a limited-time offering pizza and will be available at Papa John's restaurants throughout the U.S. now through mid-August.

Official Partner of Duke Blue Devils

Additionally, the Duke University Athletic Department announced Papa John's as the newest Official Partner of Blue Devils Athletics. The five-year collaboration includes stadium signage, broadcast and online presence, in-venue concession sales during football games played at Wade Wallace Stadium and basketball games held in Cameron Indoor Stadium, as well as many other university sporting events.

In celebration of the newly announced partnership, North Carolina state residents will be able to take advantage of specials from Papa John's Pizza. Throughout both football and basketball seasons, Blue Devils' fans will be rewarded with a 50-percent discount off their entire online order, at regular menu price the day following a home victory by using the promo code BLUEDEVILS at www.papajohns.com.

"Duke University is a world-class academic institution with a top-notch athletic department and Papa John's is the pizza quality leader known for 'Better Ingredients. Better Pizza.'" said Mike Smith, operations vice president for Papa John's in the Carolinas. "We have long admired the Blue Devils' athletic program as an organization that embodies the same high standards we do. As an Official Partner of Duke Athletics, we look forward to cheering the Blue Devils on to victory each and every game. We're especially proud to have the opportunity to reward all the passionate Blue Devils' fans."

Read more about food and beverage or marketing and promotions.


Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management , Papa John's , Pizza Sauce , Pizza Toppings


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