Papa John's launches desktop widgets

May 19, 2008
LOUISVILLE, Ky. — Papa John's has launched 'myPapa,' a set of computer desktop widgets that streams exclusive discounts, personalized favorites and incentives to customers' desktops. The suite of widgets also can be embedded on personalized startpages.
Downloadable via the Papa John's Web site, myPapa users have access to a number of features not available through Papa John's traditional online and e-mail channels.
MyPapa customers will receive as many as 12 custom discounts and product offers each day, accessible by clicking on the myPapa widget installed on their computer desktop. These discounts and online coupons will be restaurant-specific and streaming 24 hours a day.
Customers can select the Papa John's pizza box icon displayed on their desktop to access discount offers and place an order. Advance online ordering is accessible via myPapa — letting customers place their order up to 21 days in advance of their preferred delivery or pick-up date and time. In addition, myPapa provides direct access to the Papa John's menu and nutritional information, restaurant locator and catering menu, and allows customers to send Papa John's gift cards.

Topics: Marketing , Online Ordering , Papa John's , Public Companies

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