Papa John’s launches new iPhone app

 
Dec. 20, 2010

Papa John’s International Inc. has launched its first Apple iPhone application, providing full menu access and complete online ordering capabilities. The free app is available for download from the iPhone App Store.

The app performs all functions of the Papa John’s website and is expected to grow the company’s already strong mobile presence that launched in 2008

“As the Better Ingredients, Better Pizza provider, offering our loyal customers a better digital experience has always been a company priority and we believe the new Papa John’s iPhone application does that,” said Andrew Varga, Papa John’s chief marketing officer. “This app allows our customers to access all their favorite Papa John’s menu items and order them faster and easier than ever before.”

There are more than 50 million Apple iPhone users and, according to the latest International Data Corp report, nearly 11 billion apps were downloaded in 2010.

“That is why Papa John’s designed a stand-alone app, providing a full menu selection of Papa John’s pizzas, sides, drinks, desserts and our customers’ favorite extras,” Varga said. “The app also includes our newest and most popular offers, mobile order functionality, account login and even access to Papa Points Loyalty Program to reward our returning customers.”

Earlier this year, Papa John’s introduced the only national online pizza loyalty program, Papa Points, in which customers can earn points toward free pizza with each online purchase.

 


Topics: Business Strategy and Profitability , Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social , Papa John's


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