Papa John's named official delivery pizza of the NCAA

 
March 10, 2004

LOUISVILLE, Ky.—Papa John's announced it's been named the Official Delivery Pizza for several NCAA sports championships.

According to a news release, as part of the partnership Papa John's is offering a limited-edition NCAA Final Four basketball and a two-liter Coca-Cola product for $5.99 with the purchase of a large Papa John's specialty pizza for $10.99.

Papa John's specialty pizzas line includes The Works, All the Meats, Garden Fresh, Barbeque Chicken and Bacon, Hawaiian Barbeque Chicken, Spinach Alfredo and Grilled Chicken Alfredo.

The promotion began March 1 with national NCAA Men's Division I basketball in-game television spots commencing March 6 and ending March 28. The dedicated national television flight featuring the basketball started March 10 and continues through March 21. Other ads will air in select markets throughout the promotion. Dedicated print and local market radio spots will also support the promotion. The in-restaurant promotion concludes April 11.

Read related Papa John's stories by clicking here.


Topics: Marketing , Papa John's


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