Papa John's named official pizza delivery of NCAA March Madness

 
March 11, 2003

LOUISVILLE, Ky. -- Papa John's International (Nasdaq: PZZA) announced it has been named the Official Pizza Delivery of NCAA March Madness.

According to a release, the chain also formed a beverage partnership with Coca-Cola for a special promotion to be offered during the 2003 Men's NCAA Basketball Championship tournament.

During the tournament, participating Papa John's stores will offer free cheesesticks and a 99-cent two-liter bottle of Coca-Cola with the purchase of a large one-topping pizza for $9.99.

The promotion began on Feb. 24, and will run through March 30.

Local market TV spots began airing March 3, along with a national TV ad flight scheduled for March 3-16.

Dedicated NCAA Men's Basketball national TV ads will air March 20-23, and be supported by dedicated print and local market radio spots.


Topics: Marketing


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