- WHITE PAPERS
Papa John's has selected Grey as its new national advertising agency of record.
According to a news release, Grey is charged with "evolving and freshening" Papa John's TV creative and all campaign communication elements, and integrating digital advertising and social media.
"Papa John's has a lot of momentum right now throughout the world," said Tony Thompson, Papa John's president and chief operations officer. "We are confident Grey will help us capitalize on that momentum by leveraging our quality leadership position to achieve our next phase of growth."
Papa John's initiated an agency review in November following several months of evaluation of the brand's advertising needs. Grey was selected from approximately 20 agencies that participated in the initial RFP process.
"Everyone was very impressed with the Grey team and their in-depth understanding of our brand and the QSR pizza category," said Bob Kraut, Papa John's chief marketing officer. "Grey provided keen insights and strategy, which, combined with excellent creative, will help take the Papa John's brand to the next level. We're looking forward to working closely with them and welcome them to the Papa John's team."
Other notable clients of Grey, which recently was named agency of the year by Advertising Age magazine and AdWeek magazine, include the NFL, Cannon and DirecTV.
According to AdWeek, Papa John's annual media spending totals about $120 million.