- WHITE PAPERS
After receiving requests from more than 60 agencies to participate in its agency review, Papa John's International has narrowed its search down to four finalists: Arnold Worldwide, based in Boston; Doner, headquartered in Detroit; BBDO and Grey, both based in New York City.
"These four agencies were chosen as finalists based on their creativity and integration, QSR experience and record of winning for their clients," Bob Kraut, Papa John's CMO, said in a news release.
Papa John's initiated the search, which is set to conclude in Q1 2014, in mid-November. Its former agency, ZGroup Advertising, declined to participate. ZGroup, however, retains media planning/ buying and co-op marketing duties.
Papa John's spent about $120 million in major measured media last year, compared to $105 million in 2011, according to Kantar Media. Ad spending in the first half of 2013 was nearly $60 million.
NJS Consulting, an independent advertising consulting firm, is assisting with the selection process.
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