Papa John's plans online fundraiser for troops

Nov. 6, 2011

Papa John's is partnering with the USO to benefit America's troops and their families by donating $1 for every online order on Veterans Day, Nov. 11, between 11 a.m. ET and 11 p.m. PT.

"Supporting the men and women who serve and protect our country – and their families – is a great way to say thanks, which is what November is all about," said John Schnatter, Papa John's International Inc. founder, chairman and CEO. "Partnering with the USO will allow our Papa John's family and customers to give back and join the USO mission to lift the spirits of the U.S. military and their families."

Beginning Nov. 7, Papa John's also will donate $1 to the USO for every online order of its USO Meal Deal. The USO Meal Deal consists of two large one-topping pizzas for $20.

As a premier partner of the USO and the Official Pizza Sponsor of the NFL, Papa John's will highlight its USO partnership during the NFL Network's first live game telecast Nov. 10, and during NBC-TV's telecasts of the "Football Night in America" on Nov. 13 and Nov. 20.

Celebrating 70 years of service this year, the USO is a nonprofit, congressionally chartered, private organization that relies on volunteers and donors to support its mission of lifting the spirits of troops and their families.

"By partnering with the USO this Veterans Day, Papa John's is not only supporting our brave service men and women, but it's also giving its customers a simple way to say thank you, just by ordering their favorite pizza," said USO president and CEO Sloan Gibson.

Read more about cause marketing and promotions.

Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Social Responsibility

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