Papa John's promo tied to Super Bowl score

Jan. 23, 2008
LOUISVILLE, Ky. —  Papa John's is offering 75 percent off the average national regular menu price of a large, 3-topping pizza if the teams competing in the Super Bowl score a combined 75 or more points. That would mean a large 3-topping pizza for $3.99.
The New England Patriots, who face off against the New York Giants in this year's game, are the highest scoring team in professional football history. A game between these two teams earlier this season netted a total score of 73 points.
Customers can register for the promotion by either texting "POINTS" to 47272 (4PAPA) or by opting in to receive text offers from Papa John's via an online account at the Papa John's Web site.
If 75 or more points are scored in the Super Bowl, participants will receive a text message from Papa John's the following day with a unique promo code. All redemptions must be made by ordering online.
The Super Bowl will be held Feb. 3 in Phoenix.

Topics: Marketing , Online Ordering , Papa John's , Public Companies

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