Papa John's readies chicken strip rollout, chooses new ad firm

 
Aug. 13, 2002

LOUISVILLE, Ky. -- A chicken strip side item will land on menus at Papa John's stores nationwide come Aug. 26.

The six-piece, breaded, breast-meat item is baked in the chain's pizza ovens and costs $4.99.

According to The Courier-Journal, Papa John's began testing the item in Louisville and a few other markets after studies showed customers desired additional side items from the world's third-largest pizza chain.

Scott Roalofs, a three-store franchisee in Louisville, believes the chicken strips will reel in a broader audience than the company's baked chicken wings.

"The wings tend to be (for) guys," Roalofs said. "The chicken strips go more across the board. They're popular with families and kids."

Papa John's chief resource officer Mary Ann Palmer told the C-J that the new side dish marks the last non-pizza item to be introduced by the company this year.

In other PJ's news, the chain has selected Austin Kelley Advertising in Atlanta to handle its strategic and creative account. According to the New York Times, the account's value is estimated at $40 million to $45 million.

The decision came after a seven-month review that was narrowed to Austin Kelley and one other finalist, Doe-Anderson in Louisville.

The account was previously handled by Fricks/Firestone in Atlanta, which still handles local-market advertising for Papa John's in that city.


Topics: Marketing , Operations Management


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