Papa John's rebukes study showing drop in consumer perception

Jan. 14, 2013

Papa John's today released the statement it received from YouGov regarding YouGov's Nov. 30, 2012, media comments concerning Papa John's "BuzzIndex" score.

From YouGov:

Papa John's have asked us to point out that the reference to the decline in its consumer perception among casual dining eaters in the U.S. is a reference to the Buzz score for Papa John's among casual dining eaters. YouGov's Buzz score measures the perception of what was being said about the brand. The perception of the brand itself among casual dining eaters during the same period showed an increase, although this was not statistically significant. We are happy to make this clear.

Papa John's added, "The perception of the brand itself actually improved 4.8 points during the same period which was measured in the YouGov study that was the subject of their Nov. 30 website posting and press statements. Additionally, nearly every other relevant attribute showed improvement for Papa John's during that time frame.

"Papa John's too is happy YouGov issued a statement acknowledging this fact and wishes that YouGov had included all of this information in their Nov. 30 Web posting and press statements."

The original YouGov post appeared on Dec. 4.

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Topics: Marketing / Branding / Promotion , Operations Management , Trends / Statistics

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