Papa John's recruits Joe Montana for Super Bowl commercial

Jan. 30, 2014

Papa John's is continuing its 30th anniversary celebration with the introduction of a free pizza offer. Fans placing a minimum order of $15 between today through Feb. 2, Super Bowl Sunday, will receive a free large, up to three-topping pizza with their next order Feb. 3.

"The free pizza offer is a great way for Papa John's to thank its loyal customers for 30 great years," said Bob Kraut, Papa John's chief marketing officer, in a news release. "This is a great way for football fans to reward themselves for simply ordering Papa John's pizza for their Super Bowl parties, or Super Bowl weekend gatherings."

To help promote the offer, Papa John's will air a special television commercial starring Papa John's founder, John Schnatter, and Denver Broncos quarterback and Papa John's franchisee Peyton Manning.

The commercial will feature the duo returning from a trip back to 1984, when Papa John's was founded, when they discover another Super Bowl and NFL legend has stowed away in the back of the 1972 Z28 Camaro — Joe Montana. The commercial begins airing today and will run through Feb. 2 on the NFL Network, ESPN and a variety of consumer networks on Viacom and Turner Broadcasting Systems.

"Like their previous commercials, John and Peyton have such a great chemistry in this spot," said Kraut. "The addition of another NFL and Super Bowl legend, Joe Montana, is a nice surprise at the end connecting the past to today."

Read more about marketing and promotions.

Topics: Marketing / Branding / Promotion , Papa John's

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