Papa John's retains PR agency
March 12, 2014
Papa John's has retained Edelman as its public relations agency of record. According to a news release, Atlanta-based Edelman is the world's largest PR firm. It will continue to be charged with assisting Papa John's with both "proactive and reactive external communications processes and strategies."
"We are excited to welcome Edelman to the growing Papa John's family of agency partners," Bob Kraut, Papa John's chief marketing officer, said in the release. "The high-caliber Edelman team has hit the ground running and is developing and executing strategies that are positioning Papa John's as a leader in our category. Their expertise will play a key role in our broader marketing objective of elevating the Papa John's brand and taking it to the next level of growth."
Marketing / Branding / Promotion