Papa John's rewarding loyal customers through NFL season

 
Sept. 5, 2011

Papa John's, the Official Sponsor of the NFL, is kicking off the 2011 season with its inaugural Million Pizza Giveaway promotion.

Beginning today, current Papa Rewards members and consumers who sign up for Papa Rewards online will have the chance to be randomly selected to receive one of the 60,000 free large one-topping pizzas given away each week during the NFL regular season. Papa John's will award the pizzas in the form of 20 Papa Rewards points deposited into members' accounts.

Consumers can enroll any time throughout the regular season, and can also get information about the Million Pizza Giveaway by "liking" Papa John's on Facebook.

"We are pleased to bring the excitement of free pizza during football season to our existing loyal customers and new enrollees in the Papa Rewards loyalty program at papajohns.com," said Andrew Varga, Papa John's chief marketing officer. "The Million Pizza Giveaway gets our pizza right where we want it – in the mouths of new and existing Papa Rewards members. Once people try Papa John's quality pizza, they will come back again and again – and the Papa Rewards program will reward them for it."

Papa John's is in the second year of a multi-year sponsorship with the NFL and is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.

Read more about marketing and promotions.


Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Papa John's


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