Papa John's signs 5-year partnership deal with NC State Athletics

 
Aug. 3, 2012

Papa John's is now an "Official Partner of Wolfpack Athletics," having signed a 5-year collaboration deal this week with North Carolina State. The agreement includes stadium signage, broadcast and online presence and in-venue concession sales during sporting events.

According to GoPack.com, the partnership will also include specials and exclusive offers with each Wolfpack home victory. Wolfpack fans will be rewarded with a 50-percent discount off their entire online order, at regular menu price, the day following a home NC State football or home men's basketball win, by using the promo code WOLFPACK at www.papajohns.com.

"NC State is a world-class academic institution with a top-notch athletic department and Papa John's is the pizza quality leader known for 'Better Ingredients. Better Pizza,'" said Mike Smith, operations vice president for Papa John's in the Carolinas. "We have long admired the Wolfpack's athletic program as an organization that embodies the same high standards we do. As an Official Partner of NC State Athletics, we look forward to cheering the Wolfpack on to victory each and every game. We're especially proud to have the opportunity to reward all the passionate Wolfpack fans."

Papa John's recently just secured a similar deal with the Duke Blue Devils Athletic Department.

Read more about marketing, branding and promotions.


Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Online Ordering , Operations Management


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