Papa John's, Starbucks adopt augmented reality app

Sept. 28, 2009
Papa John's and Starbucks are advertising on the World Surfer application on the iPhone and Android platforms, according to a story in Mobile Marketer. World Surfer was developed by GeoVector Corp.
Users of the application can point their phones in a particular direction to search for restaurants, retail outlets and other locations.
According to the story:
Content channels for World Surfer include Google, Microsoft Bing, Yahoo Local, Wikipedia, Papa John's pizza restaurants and a Starbucks coffee tracker. 
Users can use the Starbucks channel in the World Surfer to search for the closest location, look for Flickr images taken at the retail location or receive special offers from the coffee brand.
On the Papa John's channel, users are given the full functionality the other clickable retail channels receive including a store locator and guided directions to the closest location.

Topics: Marketing , Online Ordering , Papa John's

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