Papa John's to nest with Baltimore Ravens in pizza sponsorship deal
March 7, 2004
BALTIMORE, Md.—Papa John's signed a five-year sponsorship agreement with The Baltimore Ravens football team on March. 4.
According to the Baltimore Business Journal, Papa John's now becomes the "Preferred Pizza of the Baltimore Ravens" and will work with the team to develop special promotions for upcoming seasons. One expected promo for Papa John's Baltimore customers will include a free pizza topping for each Ravens touchdown scored during a game. Another will include automatic entry of customers into contests to win Ravens merchandise.
Papa's Johns will gain exposure on stadium signage and in ads during pre-season game telecasts, radio and the team's game-day program. Its pizza will be sold during Ravens home games at M&T Bank Stadium.