Business First of Louisville: Nigel Travis, the new president and chief executive of Papa John's International Inc., wasted no time in making a splash.
On March 31, the day before Travis' first day at the helm of the country's third-largest pizza company, Papa John's aired an advertisement during an episode of NBC-TV's "The Apprentice" that would have made Donald Trump proud.
The ad touted Papa John's new Spicy Meatball pizza during an episode when Domino's Pizza Inc. was having "Apprentice" contestants design a meatball pizza as part of a competition.
Chris Sternberg, vice president of community and investor relations for Papa John's, said the swift creation and placement of the advertisement was a victory for the company and the result of bringing in Travis, who has a "fresh perspective."
Read more ...