Papa John's Travis diving, not wading, into new CEO job

May 1, 2005

Business First of Louisville: Nigel Travis, the new president and chief executive of Papa John's International Inc., wasted no time in making a splash.

On March 31, the day before Travis' first day at the helm of the country's third-largest pizza company, Papa John's aired an advertisement during an episode of NBC-TV's "The Apprentice" that would have made Donald Trump proud.

The ad touted Papa John's new Spicy Meatball pizza during an episode when Domino's Pizza Inc. was having "Apprentice" contestants design a meatball pizza as part of a competition.

Chris Sternberg, vice president of community and investor relations for Papa John's, said the swift creation and placement of the advertisement was a victory for the company and the result of bringing in Travis, who has a "fresh perspective."

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Topics: Papa John's

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