Papa John's unveils crop circle ad
Aug. 6, 2008
LOUISVILLE, Ky. -- Papa John's has crafted a six-acre crop circle promoting the company's new whole wheat pizza crust in a wheat field in Commerce City, Colo., about 30 miles from downtown Denver and a mile from the Denver International Airport runways. The crop circle will be visible to passengers flying in and out of DIA until the first snowfall.
A pizza topped with pepperoni (red mulch), green peppers (corn stalks), black olives (black mulch) and cheese (harvested wheat) is the focal point of the crop circle, complemented by a Papa John's pizza box in the upper right-hand corner and the words "New 100% Whole Wheat Crust Pizza" in the lower right. The design is set underneath the term "America's Choice," a nod to the importance of whole grains and the upcoming Democratic National Convention in Denver later this month.
Papa John's -- working with the Colorado Wheat Commission, the National Association of Wheat Growers, the Wheat Foods Council and ConAgra Mills, which produces the grain for the whole-wheat pizza crust -- enlisted artist Stan Herd to create the circle. The ad took 600 hours of work over the course of three weeks to complete. In May, Papa John's added the 100-percent whole-wheat crust to its menu. Papa John's will offer its whole wheat crust pizza for just $8.88 when ordered online at www.papajohns.com on Aug. 7-8.