Papa John's wants new firm to handle creative ad duties

March 24, 2002

Papa John's International has issued requests for proposal (RFP) for the creative portion of its national advertising account. According to a report published in the online version of AdWeek, the piece of business is worth $5 million.

Two months ago, the Louisville, Ky.-based chain stopped using Fricks/Firestone Advertising, a firm in Atlanta, which Papa John's has used since 1997. Papa John's senior director of marketing communication, Chris Jacobsen, told AdWeek that FF was not invited to re-bid for the account, though it will continue working with Papa John's Atlanta co-ops.

The AdWeek report also said about 25 RFPs were mailed to agencies last week. Submissions from those will be whittled down to 12 semi-finalists by mid-January, and four finalists will be asked to present creative assignments in February.

"The initial search is a broad brush across the states," Jacobsen told AdWeek. "We're looking at a range of agencies with experience in TV, radio and national promotion concepts in the food service arena," he said, adding that the review is closed.

Papa John's spent $47 million on the FF account in 2000, and $37 million for the first nine months of this year.

Topics: Marketing

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