- WHITE PAPERS
Papa John's International has issued requests for proposal (RFP) for the creative portion of its national advertising account. According to a report published in the online version of AdWeek, the piece of business is worth $5 million.
Two months ago, the Louisville, Ky.-based chain stopped using Fricks/Firestone Advertising, a firm in Atlanta, which Papa John's has used since 1997. Papa John's senior director of marketing communication, Chris Jacobsen, told AdWeek that FF was not invited to re-bid for the account, though it will continue working with Papa John's Atlanta co-ops.
The AdWeek report also said about 25 RFPs were mailed to agencies last week. Submissions from those will be whittled down to 12 semi-finalists by mid-January, and four finalists will be asked to present creative assignments in February.
"The initial search is a broad brush across the states," Jacobsen told AdWeek. "We're looking at a range of agencies with experience in TV, radio and national promotion concepts in the food service arena," he said, adding that the review is closed.
Papa John's spent $47 million on the FF account in 2000, and $37 million for the first nine months of this year.