Papa John's wraps up mobile ordering promotion
Sept. 14, 2008
ATLANTA -- Papa John's International Inc. and NeoMedia Technologies Inc. have concluded a market test that combined the Papa John's mobile ordering Web site and NeoMedia's mobile barcode scanning solution.
In an effort to drive more consumers to its mobile ordering site, Papa John's teamed up with NeoMedia to launch a promotion using 2D barcodes. Select consumers in Papa John's markets across the country received a mailer containing a 2D barcode that when scanned with a mobile phone, directed consumers to Papa John's mobile ordering Web site. Once at the site, they received a promotional code for free pizza.
Consumers seeking a free pizza texted in the word PIZZA, which prompted the delivery of instructions on how to install the NeoReader mobile barcode scanning application onto their mobile phone. Once the NeoReader application was installed, consumers could scan the 2D barcode on the mailer linking them directly to Papa John's mobile ordering site. Existing Papa John's online users were prompted to login, and first time users were asked to create a new account to receive their free pizza.