- PROJECT HELP
- WHITE PAPERS
Papa Murphy's reported its sales and growth milestones from 2012. In addition to expanding its national footprint to more than 1,325 locations, the chain achieved 25 record sales weeks during the year. The company's two-year sales comp grew nearly 9 percent, its biggest two-year sales comp since 2007 to 2009.
Additionally, CEO Ken Calwell said its customers voted Papa Murphy's as their No. 1 pizza in four different independent national surveys.
"Customers today are demanding a higher level of freshness and premium quality ingredients than ever before. At Papa Murphy's, we come in extra early each morning in all of our 1,350 stores and make the pizza dough fresh, grate the 100 percent mozzarella cheese, and we slice our fresh vegetables. We hand each of our customers the freshest, highest-quality pizza, for them to take home and bake, and then serve to their family hot and fresh out of their oven. No other national pizza chain invests in each of these extra steps to ensure the freshness, premium quality taste of every pizza we create and serve," Calwell said.
For the third consecutive year, customers voting in Zagat's Fast Food Survey ranked Papa Murphy's "No. 1 Rated Pizza Chain" in the U.S. Additionally, the chain landed on top of other national surveys, including NPD Crest and Sandelman & Associates.
Also, the weeks that included the Super Bowl and Halloween yielded the two biggest sales weeks in Papa Murphy's 31-year history.
Franchising agreements signed in 2012 equate to more than 190 future Papa Murphy's stores. By the end of 2012, the company reached more than 550 franchise partners across 37 states and Canada. Additionally, Papa Murphy's signed a Master Franchise Agreement with MAM Foodco LLC to open 100 locations throughout the Gulf Cooperation Council (GCC), beginning in Dubai early this year.
Finally, as an American Cancer Society Relay For Life National Corporate Team, Papa Murphy's employees, franchise owners, crew members and vendor partners formed 64 relay teams nationwide and raised nearly $100,000 for the campaign.
In 2013, Papa Murphy's is seeking franchisee candidates to further develop the company's national presence.
Read more about operations management.
© 2014 Networld Media Group All rights reserved.