Papa Murphy's taps Trabon MenuNet

Jan. 29, 2009
KANSAS CITY -- Trabon, a provider of Web-to-print restaurant technology and printing solutions, has reached an agreement with Papa Murphy's for the take 'n bake chain to use Trabon MenuNet to manage operational and marketing functions.
Trabon is customizing and branding a MenuNet Web portal for Papa Murphy's to streamline and simplify the process of menu creation and to improve brand consistency. Trabon expects the online application to go live later this month at Papa Murphy's corporate offices in Vancouver, Wash., and its 1,100 stores throughout the United States and Canada.
Trabon will print and ship menus after franchisees build them online with MenuNet.
Trabon MenuNet enables multiple users in different locations to create and order menus, point-of-purchase materials, marketing collateral, direct mail pieces and more. Restaurants can custom-build menus online with corporate-approved options for such elements as featured items and pricing, then proof and order menus in real time.
Trabon MenuNet also will provide Papa Murphy's with data insight through real-time, customizable reporting. For example, users can generate order history reports so that they can determine which items and corresponding prices are selected most often for menu placement.

Topics: Marketing , Papa Murphy's Take 'N' Bake Pizza

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