Papa Murphy's to launch lower-cal, lower-carb line of pizzas

Jan. 26, 2004

VANCOUVER, Wash.—Seeking to satisfy diet-conscious customers, Papa Murphy's Take 'N' Bake Pizza will launch a new line of Thin Crust deLITE pizzas on Feb. 1.

According to a news release, the pizzas have nearly half the calories and less than half of the carbohydrates (about 13 grams per slice) of a standard Papa Murphy's pizza.

Prices for the new pies will range from $4.99 to $6.99.

The new line includes:

* Thin Crust Veggie deLITE: creamy garlic sauce, cheese, spinach, mushrooms and Roma tomatoes

* Thin Crust Pepperoni deLITE: tomato sauce, cheese blend and pepperoni

* Thin Crust Meat deLITE: tomato sauce, cheese, pepperoni, pre-cooked Italian sausage and pre-cooked beef

* Thin Crust Cheese deLITE: tomato sauce and a cheese blend.

Weight Watchers has assigned three points per slice of the Thin Crust Cheese DeLITE, four points for the Pepperoni and Veggie deLITEs, and five points per slice of the Thin Crust Meat deLITE.

The product was tested in the western U.S. for five months.

In-store point-of-purchase materials, radio, television and print advertising will support the new line-up.

Papa Murphy's is the sixth largest pizza chain in the country with nearly 800 Papa locations in 23 states. The company plans to open about 80 new restaurants in 2004.

Topics: Papa Murphy's Take 'N' Bake Pizza

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