Patxi's Pizza debuts in San Jose

May 20, 2013

Partners Francisco "Patxi" Azpiroz and William Freeman have announced the opening of their ninth Bay Area Patxi's Pizza location, their first in San Jose.

Patxi's Pizza opens today at 11 a.m. in the new resort-style mixed-use apartment complex at Crescent Village at 3350 Zanker Rd.

"We're thrilled to bring Patxi's to San Jose—we feel like the area is really underserved in terms of dining. Plus, what goes better with the tech industry than pizza? We think our customers coming from the tech space in particular will enjoy the launch of our Predictive Pizza Ordering System, Pic-a-Pie, not to mention ordering our pies for delivery to their offices or getting out and enjoying happy hour with coworkers," Freeman said.

Also, Patxi's San Jose will introduce special 3-wheel style delivery bikes that will be used to transport residents of Crescent Village to and from the restaurant. Patxi's will also use these alternative, green modes of transportation to deliver pizzas to Crescent Village residents.

Some design elements of the new restaurant include:

  • Industrial-style chrome lighting fixtures, exposed brick walls and reclaimed wood.
  • Salvaged wood from Cal Memorial Stadium at UC Berkeley (c. 1923) used to create the custom bar- and table-tops created for Patxi's by local Berkeley furniture purveyor, The Wooden Duck.
  • Antique mirrors hang above the full bar with seating for 11.
  • An open kitchen window.

Finally, Patxi's San Jose location will soon be offering the Pic-a-Pie Predictive Pizza Ordering System—a proprietary, patent-pending algorithm that allows guests to enjoy Patxi's signature Chicago-style Stuffed Pizza without the 35-minute window of time it typically takes to bake. The Pic-a-Pie system allows guests to Pic their Pie from a queue of near-ready pizzas shown on a sleek tablet. Guests can "claim" their pizzas when dining in or when calling in carryout-out or delivery orders.

Read more about franchising and growth.

Topics: Franchising & Growth , Restaurant Design / Layout

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