Paytronix helps personalize digital promotions for pizza customers

May 20, 2010 | by
Paytronix Systems Inc. announced a new technology integration with pizza point-of-sale software provider SpeedLine Solutions Inc. SpeedLine and Paytronix now offer new loyalty solutions for pizza and delivery restaurants — beginning with the 300-unit, New England-based Papa Gino's chain.
The combined technology from SpeedLine and Paytronix captures specific customer activities seamlessly at the point of sale. Using this data, restaurant companies can easily identify their best customers, track purchase and visit behavior, and design personalized promotions.
In addition, the new loyalty tools minimize operating costs; restaurant operators redeem rewards directly into guest checks with the swipe of a card. The integration also adds support for loyalty transactions through online ordering providers in the SpeedLine Technology Network.
"We are excited to announce a comprehensive loyalty integration with SpeedLine, a company with a strong presence in the pizza market," said Andrew Robbins, president of Paytronix Systems.
"This new solution will address the unique needs of pizza restaurateurs, enabling them to increase sales by retaining more customers and compelling more visits."

Topics: Marketing / Branding / Promotion , POS

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