Paytronix Systems Inc. has added enhancements to the mobile and messaging aspects of its loyalty platform, geared toward the restaurant and retail industries.
The system is now compatible with the latest iOS7 and Android 1 platforms. The mobile apps can be branded for each restaurant or store as is or used as a base for a customized app. Other features, according to a news release, include:
- Mobile Payment: Simplifies guest identification and decreases check-out times by letting guests check-in or present a barcode at the POS to pay. Payment is in the form of a stored value account that is automatically replenished with the guest's credit card.
- Virtual Wallet: Allows loyalty program members to store their loyalty card in a virtual wallet alongside coupons and credit cards via Google Wallet or Apple Passbook.
- Geofencing: Enables merchants to leverage spatial and temporal data to identify and message customers as they cross a radius of a specific store. It also allows brands to accrue data about popular entry and exit points on the radius to identify daypart opportunities.
- Mobile Check-in: Provides shortened account numbers that mobile phone app users or Google Wallet users can use to identify themselves at the POS. This feature allows guests to leave their physical cards at home and use their mobile app for the loyalty experience.
- Social Referrals: With one click, members can post a unique link on any social channel, or email the link to their friends. When friends click the link to join the program, the initial member receives referral rewards.
Enhanced messaging features
Additionally, Paytronix users can now extend marketing activities to the local-store level by sending messages in real time triggered on specific purchases, such as LTOs occurring at the POS, and deliver more timely messages complete with redemption reporting.
"The new features in the 1H2014 release of the Paytronix Loyalty and Rewards Platform all coalesce around the idea of simplifying how our customers reach, understand and engage their guests," President Andrew Robbins said in the release. "Taken together, these mobile, social, and messaging enhancements give restaurants and retailers a centralized way to identify customers and initiate the on-going, one-to-one communications that are crucial to driving increased guest engagement."