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Paytronix Systems Inc. has added enhancements to the mobile and messaging aspects of its loyalty platform, geared toward the restaurant and retail industries.
The system is now compatible with the latest iOS7 and Android 1 platforms. The mobile apps can be branded for each restaurant or store as is or used as a base for a customized app. Other features, according to a news release, include:
Enhanced messaging features
Additionally, Paytronix users can now extend marketing activities to the local-store level by sending messages in real time triggered on specific purchases, such as LTOs occurring at the POS, and deliver more timely messages complete with redemption reporting.
"The new features in the 1H2014 release of the Paytronix Loyalty and Rewards Platform all coalesce around the idea of simplifying how our customers reach, understand and engage their guests," President Andrew Robbins said in the release. "Taken together, these mobile, social, and messaging enhancements give restaurants and retailers a centralized way to identify customers and initiate the on-going, one-to-one communications that are crucial to driving increased guest engagement."