Peso acceptance boosts business at Pizza Patrón

Jan. 15, 2007 A week into the controversial acceptance of pesos for payment at Pizza Patron, at least one franchisee said business is up at his California units. "Business has been strong," said franchisee Brett Fielder. "We accomplished our goal, which was to bring brand new customers in. ... We've had quite a few white folks who have come in with pesos from their last trip to Mexico."
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Topics: Operations Management

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