Pinched by pizza prices, Italian group plans embargo

Sept. 18, 2002

ROME -- A group of food-cost-savvy Italians are threatening to give up pizza if pizzeria operators in their native land don't lower the prices of their pies.

According to Reuters, consumer group ADUC claims pizza prices are disproportionate to the cost of ingredients. The group estimates the ingredients for a classic Pizza Margherita -- dough, tomato, mozzarella and basil -- cost only 49 euro cents (about 52 U.S. cents), while patrons are charged an average of 5 euros (U.S. $5.11) for the finished product, an increase of some 1,000 percent.

Its members (membership numbers weren't cited in the report) say they'll stage a "pizza strike" on Saturday, Sept. 21, and call on other Italians to join them in the embargo if operators don't make some changes.

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