Pinot Noir takes over as most popular restaurant wine order

Nov. 13, 2013

Research firm Restaurant Sciences LLC has released its annual Wine-By-the-Glass Price Study, revealing several shifts in the wine-by-the-glass popularity so far this year. For the first time, Pinot Noir surpassed Merlot in sales.

While on-premise patrons preferred Chardonnay for white and Cabernet Sauvignon for red, blended wines increased market share for both whites and reds.

"Pinot Noir wine-by-the-glass sales continued to soar," said Chuck Ellis, president and CEO of Restaurant Sciences LLC. "We also saw blended reds make a strong showing and Muscato crack the top five wines-by-the-glass compared to 2012 preferences. American diners cooled to Red Zinfandel, as they are increasingly selecting blended reds and Malbecs by the glass."

Read more about food and beverage trends.

Topics: Food & Beverage , Trends / Statistics

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