Pizza 'boy' wants slice of franchise pie

July 22, 2004

PARAPARAUMU, New Zealand — From delivery driver, to shift supervisor, to manager, pizza "boy" Karl Webb will soon move up again, to owner. According to The Dominion Post, Webb is taking advantage of Domino's offer to sell five of its nine corporate stores to franchisees to help fund expansion into the South Island next year.

United States-based Domino's entered the New Zealand market a year ago and has opened 12 stores throughout the lower North Island, including three franchise stores in Hastings, Wanganui and Palmerston North, according to the Post.

New Zealand general manager Peter Jones said the chain had a target of expanding to between 65 and 85 stores in the next three years.

Webb will run a store in Johnsonville, Wellington, with an estimated 28-member staff. Webb said he is ready to take on the responsibility.

"If it is not a success, it all comes back to me, doesn't it?" he said.

Webb said eventually he would like to own more stores.

Domino's arrival sparked a price war which has seen the price of pizzas halve.

See related stories:

 07/08/2004 Battle for Melbourne begins as Domino's Pizza Aus. swallows 16 Big Daddy's
 01/19/2004 Prices fall as tensions rise in Aussie pizza price war
 12/22/2003 Pizza price war slices profits in Australia

Topics: Domino's Pizza , Financial Management , Public Companies

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