Pizza crawl pairs with Chevy

 
March 17, 2010 | by Jennifer Litz
Popular pizza-centric site WorstPizza.com founder Craig Agranoff has started a pizza tweetup program that lets participants "crawl" and tweet to different pizzerias in style.
 
Employing the popular practice of tweetups, wherein people on Twitter meet in person and tweet about their experience, the pizza crawl is set to hit several South Florida-area pizzerias, where they will eat, drink and tweet for free. Twelve tweeters will be chosen to participate by leaving a comment on the site about why they deserve to be included.
 
The tweetup participants will meet at a West Palm Beach Chevrolet dealer to pick up a Tahoe, Equinox, Corvette, Malibu and Camaro to drive to their destinations.
 
Agranoff said the program will happen monthly to promote Chevy and the local pizzerias.

Topics: Marketing / Branding / Promotion


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