Pizza Fusion eyes Middle East expansion

 
Feb. 27, 2011

Florida-based Pizza Fusion, which opened its first international unit in 2009 in Saudi Arabia, is looking to expand throughout the Middle East. To help achieve this goal, Pizza Fusion franchisee, the Samir Group, will exhibit at the Franchising Middle East (FME) exhibition in Dubai in March.

According to AMEInfo.com, Pizza Fusion chose the region as its first area for international expansion because of its market promise.

FME is the largest international franchise exhibition in the Middle East and is supported by the IFA (International Franchise Association). The event facilitates communication between entrepreneurs and potential franchisees from the region.

Pizza Fusion features an organic menu, as well as vegan, vegetarian, lactose-free and gluten-free pizza options.

From the story:

"We are delighted that Pizza Fusion will be trying the show for the first time. Healthy eating options are proving to be very successful in the Middle East market and we look forward to hearing of the first Pizza Fusion outlet opening in the region soon," said Abdul Rahman Falaknaz, chairman of International Expo-Consults (IEC), which organizes FME.

 


Topics: Business Strategy and Profitability , Franchising & Growth , Health & Nutrition


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